Color

#996f6c

#996f6c
hex#996f6c
rgbrgb(153, 111, 108)
hslhsl(4, 18%, 51%)
oklchoklch(0.583 0.054 23.5)
Closest name: Amaretto (#ab6f60)Relative luminance 0.1922

Colors that go with #996f6c

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #996f6c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6c9699

#996c7f · #99856c

#6c996f · #6f6c99

Split-complementary

Open in tool →

#6c9985 · #6c7f99

#7f996c · #6c9699 · #856c99

Contrast

#996f6c as textRatioAAAA largeAAAFix
Aaon white
4.33:1failpassfail
  • AA: use #966c69 as the text (4.52:1)
  • AAA: use #6f504d as the text (7.17:1)
  • AA: or shift the background to #0a0a0a (4.57:1)
Aaon black
4.84:1passpassfail
  • AAA: use #b08f8d as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996f6c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996f6c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996f6c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #996f6c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996f6c-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md