Color
#996ed8
#996ed8rgb(153, 110, 216)hsl(264, 58%, 64%)oklch(0.628 0.158 300.7)Colors that go with #996ed8
Amber, Midnight Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #996ed8 in 4 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent.
Midnight Blue #191970
shipped4 real palettes, including Lavender Haze and Marvel's brand system put Midnight Blue beside #996ed8, as that palette's text colour.
Taupe #483c32
shippedTaupe is paired with #996ed8 in 5 real palettes, including Obsidian's brand system and Loom's brand system, as that palette's text colour.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #996ed8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #996ed8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #996ed8: softer than #000 and cool enough to feel like part of the same palette.
Dark Goldenrod #b8860b
split-complementDark Goldenrod is a split-complement of #996ed8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue Violet #8a2be2
shippedBlue Violet is paired with #996ed8 in two real palettes: ClickUp's brand system and Klarna US's brand system, as the lead colour.
Real palettes that use #996ed8
Tints & shades
Harmonies
Contrast
| #996ed8 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.77:1 | fail | pass | fail | |
Aaon black | 5.58:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996ed8 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#996ed8 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #996ed8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/996ed8-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md