Color

#996dba

#996dba
hex#996dba
rgbrgb(153, 109, 186)
hslhsl(274, 36%, 58%)
oklchoklch(0.61 0.122 309.5)
Closest name: Crown Jewels (#946dad)Relative luminance 0.2125

Colors that go with #996dba

Charcoal, Taupe and Olive Drab lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fba6d

#726dba · #ba6db5

#ba996d · #6dba99

Split-complementary

Open in tool →

#b5ba6d · #6dba72

#ba726d · #8fba6d · #6db5ba

Contrast

#996dba as textRatioAAAA largeAAAFix
Aaon white
4:1failpassfail
  • AA: use #8f5fb4 as the text (4.7:1)
  • AAA: use #704592 as the text (7.11:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.25:1passpassfail
  • AAA: use #ac89c8 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996dba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996dba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996dba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #996dba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996dba-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md