Color

#996668

#996668
hex#996668
rgbrgb(153, 102, 104)
hslhsl(358, 20%, 50%)
oklchoklch(0.565 0.066 16.8)
Closest name: Amaretto (#ab6f60)Relative luminance 0.1727

Colors that go with #996668

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#669997

#996681 · #997e66

#689966 · #666899

Split-complementary

Open in tool →

#66997e · #668199

#819966 · #669997 · #7e6699

Contrast

#996668 as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #744e4f as the text (7.13:1)
Aaon black
4.45:1failpassfail
  • AA: use #9b696b as the text (4.63:1)
  • AAA: use #b48e8f as the text (7.21:1)
  • AA: or shift the background to #fafafa (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #996668 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#996668 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #996668
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #996668 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/996668-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md