Color

#994d5a

#994d5a
hex#994d5a
rgbrgb(153, 77, 90)
hslhsl(350, 33%, 45%)
oklchoklch(0.517 0.102 10.5)
Closest name: Annatto (#8c5341)Relative luminance 0.1282

Colors that go with #994d5a

Dark Olive Green, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #994d5a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d998c

#994d7f · #99664d

#5a994d · #4d5a99

Split-complementary

Open in tool →

#4d9966 · #4d7f99

#7f994d · #4d998c · #664d99

Contrast

#994d5a as textRatioAAAA largeAAAFix
Aaon white
5.89:1passpassfail
  • AAA: use #884450 as the text (7.02:1)
Aaon black
3.56:1failpassfail
  • AA: use #ad5c6a as the text (4.52:1)
  • AAA: use #c1858f as the text (7.02:1)
  • AA: or shift the background to #e3e3e3 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #994d5a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#994d5a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #994d5a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #994d5a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/994d5a-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md