Color
#9949ca
#9949cargb(153, 73, 202)hsl(277, 55%, 54%)oklch(0.564 0.198 310.1)Colors that go with #9949ca
Olive Drab, Sea Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Drab #6b8e23
complementaryOlive Drab sits directly opposite #9949ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #9949ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #9949ca: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #9949ca: 3 real palettes, including Linkedin's brand system and Hasbro's brand system, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #9949ca in 3 real palettes, including Loom's brand system and Yahoo's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #9949ca in 3 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour.
Dark Cyan #008b8b
triadicshippedDark Cyan completes a triad with #9949ca — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Olive Green #808000
split-complementOlive Green is a split-complement of #9949ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #9949ca
Tints & shades
Harmonies
Contrast
| #9949ca as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.05:1 | pass | pass | fail |
|
Aaon black | 4.16:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #9949ca as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#9949ca reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #9949ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/9949ca-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md