Color

#99384c

#99384c
hex#99384c
rgbrgb(153, 56, 76)
hslhsl(348, 46%, 41%)
oklchoklch(0.483 0.13 10.9)
Closest name: Amore (#ae2f48)Relative luminance 0.1012

Colors that go with #99384c

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #99384c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#389985

#99387c · #995538

#4c9938 · #384c99

Split-complementary

Open in tool →

#389955 · #387c99

#7c9938 · #389985 · #553899

Contrast

#99384c as textRatioAAAA largeAAAFix
Aaon white
6.94:1passpassfail
  • AAA: use #95374a as the text (7.18:1)
Aaon black
3.02:1failpassfail
  • AA: use #be5066 as the text (4.53:1)
  • AAA: use #d08090 as the text (7.17:1)
  • AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99384c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#99384c reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99384c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99384c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99384c-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md