Color

#990abd

#990abd
hex#990abd
rgbrgb(153, 10, 189)
hslhsl(288, 90%, 39%)
oklchoklch(0.507 0.242 317.1)
Closest name: Nebula (#a104c3)Relative luminance 0.1066

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ebd0a

#400abd · #bd0a87

#bd990a · #0abd99

Split-complementary

Open in tool →

#87bd0a · #0abd40

#bd400a · #2ebd0a · #0a87bd

Contrast

#990abd as textRatioAAAA largeAAAFix
Aaon white
6.7:1passpassfail
  • AAA: use #9109b3 as the text (7.26:1)
Aaon black
3.13:1failpassfail
  • AA: use #c00ced as the text (4.52:1)
  • AAA: use #d964f7 as the text (7.12:1)
  • AA: or shift the background to #d4d4d4 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990abd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990abd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990abd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990abd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990abd-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md