Color

#990671

#990671
hex#990671
rgbrgb(153, 6, 113)
hslhsl(316, 92%, 31%)
oklchoklch(0.458 0.192 344.1)
Closest name: Haunted Purple (#991177)Relative luminance 0.0809

Colors that go with #990671

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#06982d

#760698 · #980628

#719806 · #067198

Split-complementary

Open in tool →

#289806 · #069876

#987606 · #06982d · #062898

Contrast

#990671 as textRatioAAAA largeAAAFix
Aaon white
8.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.62:1failfailfail
  • AA: use #dc09a4 as the text (4.62:1)
  • AAA: use #f854cc as the text (7.13:1)
  • AA: or shift the background to #c2c2c2 (4.5:1)
  • AAA: or shift the background to #f0f0f0 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990671 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#990671 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #990671
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #990671 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/990671-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md