Color

#989ff1

#989ff1
hex#989ff1
rgbrgb(152, 159, 241)
hslhsl(235, 76%, 77%)
oklchoklch(0.73 0.119 279.3)
Closest name: Cold Lips (#9ba0ef)Relative luminance 0.3782

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f1e998

#98ccf1 · #bd98f1

#f1989f · #9ff198

Split-complementary

Open in tool →

#f1bd98 · #ccf198

#f198cc · #f1e998 · #98f1bd

Contrast

#989ff1 as textRatioAAAA largeAAAFix
Aaon white
2.45:1failfailfail
  • AA: use #5d69e9 as the text (4.5:1)
  • AAA: use #313fe3 as the text (7.12:1)
  • AA: or shift the background to #3b3b3b (4.57:1)
  • AAA: or shift the background to #1a1a1a (7.1:1)
Aaon black
8.56:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989ff1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#989ff1 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989ff1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989ff1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989ff1-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md