Color
#989a37
#989a37rgb(152, 154, 55)hsl(61, 47%, 41%)oklch(0.665 0.121 110.4)Colors that go with #989a37
Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #989a37: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #989a37 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Rolex's brand system and Lexus's brand system put Blue beside #989a37, as the accent.
Cadet Blue #5f9ea0
triadicshippedCadet Blue completes a triad with #989a37 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Coffee Bar put Champagne beside #989a37, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #989a37: 4 real palettes, including Clean Beauty and Bakery, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #989a37 in 6 real palettes, including Forest Floor and Undergrowth, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #989a37: 4 real palettes, including Spline's brand system and Liquid Death's brand system, as the lead colour.
Real palettes that use #989a37
Tints & shades
Harmonies
Contrast
| #989a37 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.99:1 | fail | fail | fail | |
Aaon black | 7.01:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989a37 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #989a37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/989a37-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md