Color

#98977c

#98977c
hex#98977c
rgbrgb(152, 151, 124)
hslhsl(58, 12%, 54%)
oklchoklch(0.67 0.038 105.6)
Closest name: A Frond in Need (#9f9978)Relative luminance 0.3026

Colors that go with #98977c

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98977c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7c7d98

#98897c · #8b987c

#7c9897 · #977c98

Split-complementary

Open in tool →

#7c8b98 · #897c98

#7c9889 · #7c7d98 · #987c8b

Contrast

#98977c as textRatioAAAA largeAAAFix
Aaon white
2.98:1failfailfail
  • AA: use #78775e as the text (4.57:1)
  • AAA: use #595846 as the text (7.22:1)
  • AA: or shift the background to #2e2e2e (4.56:1)
  • AAA: or shift the background to #000000 (7.05:1)
Aaon black
7.05:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98977c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98977c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98977c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98977c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98977c-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md