Color

#989371

#989371
hex#989371
rgbrgb(152, 147, 113)
hslhsl(52, 16%, 52%)
oklchoklch(0.659 0.048 100.6)
Closest name: Artichoke (#8f9779)Relative luminance 0.2874

Colors that go with #989371

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #989371

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#717698

#987f71 · #8a9871

#719893 · #937198

Split-complementary

Open in tool →

#718a98 · #7f7198

#71987f · #717698 · #98718a

Contrast

#989371 as textRatioAAAA largeAAAFix
Aaon white
3.11:1failpassfail
  • AA: use #797558 as the text (4.67:1)
  • AAA: use #5c5842 as the text (7.17:1)
  • AA: or shift the background to #2b2b2b (4.55:1)
Aaon black
6.75:1passpassfail
  • AAA: use #9c9777 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989371 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#989371 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989371
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989371 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989371-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md