Color

#98718a

#98718a
hex#98718a
rgbrgb(152, 113, 138)
hslhsl(322, 16%, 52%)
oklchoklch(0.596 0.06 340.4)
Closest name: Drama Queen (#a37298)Relative luminance 0.2032

Colors that go with #98718a

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71987f

#937198 · #987176

#8a9871 · #718a98

Split-complementary

Open in tool →

#769871 · #719893

#989371 · #71987f · #717698

Contrast

#98718a as textRatioAAAA largeAAAFix
Aaon white
4.15:1failpassfail
  • AA: use #916982 as the text (4.62:1)
  • AAA: use #6d4f62 as the text (7.13:1)
  • AA: or shift the background to #121212 (4.52:1)
Aaon black
5.06:1passpassfail
  • AAA: use #ae8fa2 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98718a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98718a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98718a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98718a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98718a-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md