Color

#989171

#989171
hex#989171
rgbrgb(152, 145, 113)
hslhsl(49, 16%, 52%)
oklchoklch(0.654 0.046 97.2)
Closest name: Artichoke (#8f9779)Relative luminance 0.2812

Colors that go with #989171

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #989171

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#717898

#987d71 · #8c9871

#719891 · #917198

Split-complementary

Open in tool →

#718c98 · #7d7198

#71987d · #717898 · #98718c

Contrast

#989171 as textRatioAAAA largeAAAFix
Aaon white
3.17:1failpassfail
  • AA: use #7c765a as the text (4.57:1)
  • AAA: use #5c5742 as the text (7.25:1)
  • AA: or shift the background to #292929 (4.59:1)
Aaon black
6.62:1passpassfail
  • AAA: use #9c9677 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #989171 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#989171 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #989171
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #989171 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/989171-c4c19c-4eaedf-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md