Color

#98718c

#98718c
hex#98718c
rgbrgb(152, 113, 140)
hslhsl(318, 16%, 52%)
oklchoklch(0.596 0.062 338.1)
Closest name: Drama Queen (#a37298)Relative luminance 0.2038

Colors that go with #98718c

Charcoal, Sea Green and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#71987d

#907198 · #987179

#8c9871 · #718c98

Split-complementary

Open in tool →

#799871 · #719890

#989071 · #71987d · #717998

Contrast

#98718c as textRatioAAAA largeAAAFix
Aaon white
4.14:1failpassfail
  • AA: use #916985 as the text (4.6:1)
  • AAA: use #6d4f64 as the text (7.11:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.08:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98718c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98718c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98718c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98718c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98718c-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md