Color

#98767d

#98767d
hex#98767d
rgbrgb(152, 118, 125)
hslhsl(348, 14%, 53%)
oklchoklch(0.601 0.044 4.7)
Closest name: Amorous (#967d96)Relative luminance 0.2111

Colors that go with #98767d

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98767d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#769891

#98768e · #988076

#7d9876 · #767d98

Split-complementary

Open in tool →

#769880 · #768e98

#8e9876 · #769891 · #807698

Contrast

#98767d as textRatioAAAA largeAAAFix
Aaon white
4.02:1failpassfail
  • AA: use #8e6b72 as the text (4.67:1)
  • AAA: use #6c5156 as the text (7.12:1)
  • AA: or shift the background to #141414 (4.58:1)
Aaon black
5.22:1passpassfail
  • AAA: use #ac9196 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98767d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98767d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98767d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98767d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98767d-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md