Color

#98768e

#98768e
hex#98768e
rgbrgb(152, 118, 142)
hslhsl(318, 14%, 53%)
oklchoklch(0.607 0.054 337.2)
Closest name: Amorous (#967d96)Relative luminance 0.2159

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#769880

#917698 · #98767d

#8e9876 · #768e98

Split-complementary

Open in tool →

#7d9876 · #769891

#989176 · #769880 · #767d98

Contrast

#98768e as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #8e6b84 as the text (4.58:1)
  • AAA: use #6c5164 as the text (7:1)
  • AA: or shift the background to #171717 (4.54:1)
Aaon black
5.32:1passpassfail
  • AAA: use #a98ea1 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98768e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98768e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98768e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98768e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98768e-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md