Color
#98717c
#98717crgb(152, 113, 124)hsl(343, 16%, 52%)oklch(0.591 0.051 0.2)Colors that go with #98717c
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #98717c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blush Pink #e8b4b8
shipped4 real palettes, including Cartier's brand system and Graphite Mono put Blush Pink beside #98717c, as the supporting colour.
Champagne #f7e7ce
shipped6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #98717c, as that palette's text colour.
Peru #cd853f
shipped5 real palettes, including Coffee Bar and Woodsmoke put Peru beside #98717c, as the lead colour.
Rust #b7410e
shippedRust shows up next to #98717c in 4 real palettes, including Gallery and Noir Beauty, as the accent.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #98717c: 5 real palettes, including Graphite and Riverbed, as the lead colour.
Tan #d2b48c
shippedTan is paired with #98717c in 4 real palettes, including Mushroom and Clean Beauty, as the supporting colour.
Dark Cyan #008b8b
complementaryDark Cyan sits directly opposite #98717c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #98717c
Tints & shades
Harmonies
Contrast
| #98717c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.21:1 | fail | pass | fail | |
Aaon black | 4.99:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98717c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#98717c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #98717c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/98717c-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md