Color

#98699b

#98699b
hex#98699b
rgbrgb(152, 105, 155)
hslhsl(296, 20%, 51%)
oklchoklch(0.587 0.092 324.6)
Closest name: Crown Jewels (#946dad)Relative luminance 0.1915

Colors that go with #98699b

Charcoal, Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6c9b69

#7f699b · #9b6985

#9b9869 · #699b98

Split-complementary

Open in tool →

#859b69 · #699b7f

#9b7f69 · #6c9b69 · #69859b

Contrast

#98699b as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #966699 as the text (4.51:1)
  • AAA: use #6f4b71 as the text (7.19:1)
  • AA: or shift the background to #0a0a0a (4.55:1)
Aaon black
4.83:1passpassfail
  • AAA: use #af8bb1 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98699b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #98699b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98699b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98699b-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md