Color

#98690b

#98690b
hex#98690b
rgbrgb(152, 105, 11)
hslhsl(40, 87%, 32%)
oklchoklch(0.556 0.113 76.9)
Closest name: Alligator (#886600)Relative luminance 0.168

Colors that go with #98690b

Royal Blue, Champagne and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b3a99

#99220b · #81990b

#0b9969 · #690b99

Split-complementary

Open in tool →

#0b8199 · #220b99

#0b9922 · #0b3a99 · #990b81

Contrast

#98690b as textRatioAAAA largeAAAFix
Aaon white
4.82:1passpassfail
  • AAA: use #775208 as the text (7.01:1)
Aaon black
4.36:1failpassfail
  • AA: use #9d6d0b as the text (4.63:1)
  • AAA: use #c88a0e as the text (7.1:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98690b as the background.

Brands using this color

Fonts for this mood

#98690b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98690b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98690b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98690b-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md