Color

#986768

#986768
hex#986768
rgbrgb(152, 103, 104)
hslhsl(359, 19%, 50%)
oklchoklch(0.566 0.063 17.9)
Closest name: Amaretto (#ab6f60)Relative luminance 0.1738

Colors that go with #986768

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#679897

#986780 · #987f67

#689867 · #676898

Split-complementary

Open in tool →

#67987f · #678098

#809867 · #679897 · #7f6798

Contrast

#986768 as textRatioAAAA largeAAAFix
Aaon white
4.69:1passpassfail
  • AAA: use #734e4f as the text (7.16:1)
Aaon black
4.48:1failpassfail
  • AA: use #9a6a6b as the text (4.65:1)
  • AAA: use #b38f8f as the text (7.24:1)
  • AA: or shift the background to #fcfcfc (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #986768 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#986768 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #986768
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #986768 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/986768-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md