Color

#986699

#986699
hex#986699
rgbrgb(152, 102, 153)
hslhsl(299, 20%, 50%)
oklchoklch(0.581 0.096 326.1)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1848

Colors that go with #986699

Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#679966

#7f6699 · #996680

#999866 · #669998

Split-complementary

Open in tool →

#809966 · #66997f

#997f66 · #679966 · #668099

Contrast

#986699 as textRatioAAAA largeAAAFix
Aaon white
4.47:1failpassfail
  • AA: use #956496 as the text (4.62:1)
  • AAA: use #714b71 as the text (7.13:1)
  • AA: or shift the background to #050505 (4.56:1)
Aaon black
4.7:1passpassfail
  • AAA: use #b18bb1 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #986699 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #986699
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #986699 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/986699-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md