Color

#98618c

#98618c
hex#98618c
rgbrgb(152, 97, 140)
hslhsl(313, 22%, 49%)
oklchoklch(0.567 0.092 335)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1712

Colors that go with #98618c

Charcoal, Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#61986d

#896198 · #986171

#8d9861 · #618d98

Split-complementary

Open in tool →

#719861 · #619889

#988961 · #61986d · #617198

Contrast

#98618c as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #734a6a as the text (7.2:1)
Aaon black
4.42:1failpassfail
  • AA: use #9c638f as the text (4.59:1)
  • AAA: use #b389aa as the text (7.08:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98618c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98618c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98618c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98618c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98618c-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md