Color

#985f43

#985f43
hex#985f43
rgbrgb(152, 95, 67)
hslhsl(20, 39%, 43%)
oklchoklch(0.542 0.085 46.6)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1527

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#437c98

#984351 · #988a43

#43985f · #5f4398

Split-complementary

Open in tool →

#43988a · #435198

#519843 · #437c98 · #8a4398

Contrast

#985f43 as textRatioAAAA largeAAAFix
Aaon white
5.18:1passpassfail
  • AAA: use #794b35 as the text (7.31:1)
Aaon black
4.05:1failpassfail
  • AA: use #a36648 as the text (4.55:1)
  • AAA: use #bf896e as the text (7.02:1)
  • AA: or shift the background to #f0f0f0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #985f43 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#985f43 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #985f43
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #985f43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/985f43-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md