Color

#985f3a

#985f3a
hex#985f3a
rgbrgb(152, 95, 58)
hslhsl(24, 45%, 41%)
oklchoklch(0.541 0.091 52.7)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1517

Colors that go with #985f3a

Champagne, Dark Olive Green and Hunter Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a7298

#983a43 · #988e3a

#3a985f · #5f3a98

Split-complementary

Open in tool →

#3a988e · #3a4398

#43983a · #3a7298 · #8e3a98

Contrast

#985f3a as textRatioAAAA largeAAAFix
Aaon white
5.21:1passpassfail
  • AAA: use #7a4d2e as the text (7.17:1)
Aaon black
4.03:1failpassfail
  • AA: use #a3663e as the text (4.53:1)
  • AAA: use #c48a64 as the text (7.17:1)
  • AA: or shift the background to #f0f0f0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #985f3a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#985f3a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #985f3a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #985f3a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/985f3a-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md