Color

#985d5f

#985d5f
hex#985d5f
rgbrgb(152, 93, 95)
hslhsl(358, 24%, 48%)
oklchoklch(0.545 0.078 17.7)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1533

Colors that go with #985d5f

Teal, Champagne and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5d9896

#985d7c · #98785d

#5f985d · #5d5f98

Split-complementary

Open in tool →

#5d9878 · #5d7c98

#7c985d · #5d9896 · #785d98

Contrast

#985d5f as textRatioAAAA largeAAAFix
Aaon white
5.16:1passpassfail
  • AAA: use #7b4c4d as the text (7.04:1)
Aaon black
4.07:1failpassfail
  • AA: use #a06466 as the text (4.51:1)
  • AAA: use #b78a8c as the text (7.03:1)
  • AA: or shift the background to #f0f0f0 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #985d5f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#985d5f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #985d5f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #985d5f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/985d5f-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md