Color

#98501f

#98501f
hex#98501f
rgbrgb(152, 80, 31)
hslhsl(24, 66%, 36%)
oklchoklch(0.51 0.114 51.1)
Closest name: Ancient Chest (#99522b)Relative luminance 0.1251

Colors that go with #98501f

Crimson, Steel Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1f6898

#981f2b · #988c1f

#1f9850 · #501f98

Split-complementary

Open in tool →

#1f988c · #1f2b98

#2b981f · #1f6898 · #8c1f98

Contrast

#98501f as textRatioAAAA largeAAAFix
Aaon white
6:1passpassfail
  • AAA: use #87471c as the text (7.12:1)
Aaon black
3.5:1failpassfail
  • AA: use #b65f25 as the text (4.65:1)
  • AAA: use #d98045 as the text (7.12:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98501f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98501f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98501f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98501f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98501f-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md