Color
#98435f
#98435frgb(152, 67, 95)hsl(340, 39%, 43%)oklch(0.502 0.117 1.5)Colors that go with #98435f
Dark Olive Green, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
triadicshippedDark Olive Green completes a triad with #98435f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #98435f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Woodsmoke and Darkroom put Champagne beside #98435f, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #98435f in 4 real palettes, including Wendy's's brand system and State Farm's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #98435f: 6 real palettes, including Chase's brand system and State Farm's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #98435f in 4 real palettes, including Fireside and Noir Beauty, as the accent.
Hunter Green #355e3b
shippedHunter Green is paired with #98435f in 4 real palettes, including Fireside and Darkroom, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #98435f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #98435f
Tints & shades
Harmonies
Contrast
| #98435f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.36:1 | pass | pass | fail |
|
Aaon black | 3.3:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98435f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#98435f reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #98435f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/98435f-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md