Color

#983d99

#983d99
hex#983d99
rgbrgb(152, 61, 153)
hslhsl(299, 43%, 42%)
oklchoklch(0.519 0.167 327.2)
Closest name: Fuchsia Pheromone (#9f4cb7)Relative luminance 0.1231

Colors that go with #983d99

Sea Green, Denim and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f993d

#6a3d99 · #993d6d

#99983d · #3d9998

Split-complementary

Open in tool →

#6d993d · #3d996a

#996a3d · #3f993d · #3d6d99

Contrast

#983d99 as textRatioAAAA largeAAAFix
Aaon white
6.06:1passpassfail
  • AAA: use #89378b as the text (7.04:1)
Aaon black
3.46:1failpassfail
  • AA: use #b449b6 as the text (4.57:1)
  • AAA: use #c97ccb as the text (7.23:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #983d99 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#983d99 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #983d99
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #983d99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/983d99-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md