Color

#89378b

#89378b
hex#89378b
rgbrgb(137, 55, 139)
hslhsl(299, 43%, 38%)
oklchoklch(0.483 0.154 326.7)
Closest name: Noble Plum (#871f78)Relative luminance 0.0991

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#398b37

#60378b · #8b3762

#8b8937 · #378b89

Split-complementary

Open in tool →

#628b37 · #378b60

#8b6037 · #398b37 · #37628b

Contrast

#89378b as textRatioAAAA largeAAAFix
Aaon white
7.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #b449b6 as the text (4.57:1)
  • AAA: use #c97ccb as the text (7.23:1)
  • AA: or shift the background to #cfcfcf (4.52:1)
  • AAA: or shift the background to #ffffff (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #89378b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#89378b reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #89378b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #89378b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/89378b-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md