Color

#98349d

#98349d
hex#98349d
rgbrgb(152, 52, 157)
hslhsl(297, 50%, 41%)
oklchoklch(0.511 0.183 325.9)
Closest name: Magentle (#aa11aa)Relative luminance 0.1157

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a9d34

#63349d · #9d346e

#9d9834 · #349d98

Split-complementary

Open in tool →

#6e9d34 · #349d63

#9d6334 · #3a9d34 · #346e9d

Contrast

#98349d as textRatioAAAA largeAAAFix
Aaon white
6.34:1passpassfail
  • AAA: use #8d3091 as the text (7.08:1)
Aaon black
3.31:1failpassfail
  • AA: use #b940bf as the text (4.55:1)
  • AAA: use #cd75d1 as the text (7.06:1)
  • AA: or shift the background to #dbdbdb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98349d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98349d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98349d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98349d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98349d-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md