Color
#981f4e
#981f4ergb(152, 31, 78)hsl(337, 66%, 36%)oklch(0.455 0.159 3.1)Colors that go with #981f4e
Teal, Denim and Slate Gray lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #981f4e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDenim is paired with #981f4e in 8 real palettes, including State Farm's brand system and Chase's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Slate Gray #708090
shippedSlate Gray is paired with #981f4e in 4 real palettes, including Typewriter and Newsprint, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #981f4e in 12 real palettes, including Typewriter and Chipotle's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Champagne #f7e7ce
shippedChampagne is paired with #981f4e in 3 real palettes, including Woodsmoke and Bramble, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #981f4e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedCopper is paired with #981f4e in 3 real palettes, including Chipotle's brand system and Bramble, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #981f4e in 3 real palettes, including State Farm's brand system and Nintendo's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #981f4e
Tints & shades
Harmonies
Contrast
| #981f4e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.95:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.64:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981f4e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#981f4e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #981f4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/981f4e-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md