Color

#981666

#981666
hex#981666
rgbrgb(152, 22, 102)
hslhsl(323, 75%, 34%)
oklchoklch(0.458 0.177 349.4)
Closest name: Haunted Purple (#991177)Relative luminance 0.0821

Colors that go with #981666

Crimson, Denim and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#169848

#891698 · #981625

#669816 · #166698

Split-complementary

Open in tool →

#259816 · #169889

#988916 · #169848 · #162598

Contrast

#981666 as textRatioAAAA largeAAAFix
Aaon white
7.95:1passpasspassPasses AAA — no fix needed.
Aaon black
2.64:1failfailfail
  • AA: use #db1f93 as the text (4.63:1)
  • AAA: use #e967b7 as the text (7.09:1)
  • AA: or shift the background to #c4c4c4 (4.56:1)
  • AAA: or shift the background to #f2f2f2 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981666 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#981666 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #981666
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #981666 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/981666-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md