Color

#98161a

#98161a
hex#98161a
rgbrgb(152, 22, 26)
hslhsl(358, 75%, 34%)
oklchoklch(0.438 0.164 26.2)
Closest name: Bleeding Crimson (#9b1414)Relative luminance 0.0732

Colors that go with #98161a

Teal, Champagne and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #98161a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#169893

#98165b · #985216

#1a9816 · #161a98

Split-complementary

Open in tool →

#169852 · #165b98

#5b9816 · #169893 · #521698

Contrast

#98161a as textRatioAAAA largeAAAFix
Aaon white
8.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.46:1failfailfail
  • AA: use #e0292f as the text (4.53:1)
  • AAA: use #eb7074 as the text (7.1:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98161a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98161a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98161a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98161a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98161a-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md