Color

#981079

#981079
hex#981079
rgbrgb(152, 16, 121)
hslhsl(314, 81%, 33%)
oklchoklch(0.464 0.192 340.4)
Closest name: Haunted Purple (#991177)Relative luminance 0.0843

Colors that go with #981079

Denim, Sea Green and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#109830

#741098 · #981034

#799810 · #107998

Split-complementary

Open in tool →

#349810 · #109874

#987410 · #109830 · #103498

Contrast

#981079 as textRatioAAAA largeAAAFix
Aaon white
7.82:1passpasspassPasses AAA — no fix needed.
Aaon black
2.69:1failfailfail
  • AA: use #d917ac as the text (4.67:1)
  • AAA: use #ee5dcc as the text (7.07:1)
  • AA: or shift the background to #c7c7c7 (4.63:1)
  • AAA: or shift the background to #f5f5f5 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #981079 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#981079 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #981079
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #981079 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/981079-c19fb5-7ccb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md