Color

#980bb7

#980bb7
hex#980bb7
rgbrgb(152, 11, 183)
hslhsl(289, 89%, 38%)
oklchoklch(0.501 0.237 318.4)
Closest name: Nebula (#a104c3)Relative luminance 0.1033

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ab70b

#410bb7 · #b70b81

#b7980b · #0bb798

Split-complementary

Open in tool →

#81b70b · #0bb741

#b7410b · #2ab70b · #0b81b7

Contrast

#980bb7 as textRatioAAAA largeAAAFix
Aaon white
6.85:1passpassfail
  • AAA: use #940ab2 as the text (7.13:1)
Aaon black
3.07:1failpassfail
  • AA: use #c30eec as the text (4.59:1)
  • AAA: use #db65f6 as the text (7.2:1)
  • AA: or shift the background to #d4d4d4 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980bb7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980bb7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980bb7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980bb7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980bb7-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md