Color

#980aeb

#980aeb
hex#980aeb
rgbrgb(152, 10, 235)
hslhsl(278, 92%, 48%)
oklchoklch(0.543 0.277 305.5)
Closest name: Cosmic Heart (#9601f4)Relative luminance 0.1289

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5ceb0a

#280aeb · #eb0acd

#eb980a · #0aeb98

Split-complementary

Open in tool →

#cdeb0a · #0aeb28

#eb280a · #5ceb0a · #0acdeb

Contrast

#980aeb as textRatioAAAA largeAAAFix
Aaon white
5.87:1passpassfail
  • AAA: use #8509ce as the text (7.17:1)
Aaon black
3.58:1failpassfail
  • AA: use #ae31f6 as the text (4.57:1)
  • AAA: use #c771f9 as the text (7.16:1)
  • AA: or shift the background to #e3e3e3 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #980aeb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#980aeb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #980aeb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #980aeb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/980aeb-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md