Color

#98016d

#98016d
hex#98016d
rgbrgb(152, 1, 109)
hslhsl(317, 99%, 30%)
oklchoklch(0.453 0.192 345.4)
Closest name: Haunted Purple (#991177)Relative luminance 0.078

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01982c

#770198 · #980122

#6d9801 · #016d98

Split-complementary

Open in tool →

#229801 · #019877

#987701 · #01982c · #012298

Contrast

#98016d as textRatioAAAA largeAAAFix
Aaon white
8.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.56:1failfailfail
  • AA: use #df01a0 as the text (4.65:1)
  • AAA: use #fe48cb as the text (7:1)
  • AA: or shift the background to #c2c2c2 (4.6:1)
  • AAA: or shift the background to #ededed (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98016d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#98016d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #98016d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #98016d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/98016d-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md