Color

#97965e

#97965e
hex#97965e
rgbrgb(151, 150, 94)
hslhsl(59, 23%, 48%)
oklchoklch(0.66 0.076 107.4)
Closest name: Backroom Ember (#a19250)Relative luminance 0.292

Colors that go with #97965e

Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #97965e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e5f97

#97795e · #7b975e

#5e9796 · #965e97

Split-complementary

Open in tool →

#5e7b97 · #795e97

#5e9779 · #5e5f97 · #975e7b

Contrast

#97965e as textRatioAAAA largeAAAFix
Aaon white
3.07:1failpassfail
  • AA: use #77764b as the text (4.69:1)
  • AAA: use #5b5a39 as the text (7.08:1)
  • AA: or shift the background to #2b2b2b (4.61:1)
Aaon black
6.84:1passpassfail
  • AAA: use #9a9960 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97965e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#97965e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #97965e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #97965e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/97965e-bbbea2-4e96df-272d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md