Color

#978f78

#978f78
hex#978f78
rgbrgb(151, 143, 120)
hslhsl(45, 13%, 53%)
oklchoklch(0.651 0.034 91.1)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2758

Colors that go with #978f78

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978f78

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#787f97

#977f78 · #8f9778

#78978f · #8f7897

Split-complementary

Open in tool →

#788f97 · #7f7897

#78977f · #787f97 · #97788f

Contrast

#978f78 as textRatioAAAA largeAAAFix
Aaon white
3.22:1failpassfail
  • AA: use #7c755f as the text (4.6:1)
  • AAA: use #5c5747 as the text (7.22:1)
  • AA: or shift the background to #292929 (4.51:1)
Aaon black
6.52:1passpassfail
  • AAA: use #9d9680 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978f78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978f78 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978f78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #978f78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978f78-c4be9c-62afcb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md