Color

#978f72

#978f72
hex#978f72
rgbrgb(151, 143, 114)
hslhsl(47, 15%, 52%)
oklchoklch(0.649 0.042 94.4)
Closest name: Artichoke (#8f9779)Relative luminance 0.2744

Colors that go with #978f72

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978f72

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#727a97

#977d72 · #8d9772

#72978f · #8f7297

Split-complementary

Open in tool →

#728d97 · #7d7297

#72977d · #727a97 · #97728d

Contrast

#978f72 as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #7b745b as the text (4.68:1)
  • AAA: use #5e5945 as the text (7.02:1)
  • AA: or shift the background to #262626 (4.68:1)
Aaon black
6.49:1passpassfail
  • AAA: use #9d967b as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978f72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978f72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978f72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978f72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978f72-c4c09c-62abcb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md