Color

#978e72

#978e72
hex#978e72
rgbrgb(151, 142, 114)
hslhsl(45, 15%, 52%)
oklchoklch(0.647 0.041 92.3)
Closest name: Artichoke (#8f9779)Relative luminance 0.2714

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#727b97

#977b72 · #8e9772

#72978e · #8e7297

Split-complementary

Open in tool →

#728e97 · #7b7297

#72977b · #727b97 · #97728e

Contrast

#978e72 as textRatioAAAA largeAAAFix
Aaon white
3.27:1failpassfail
  • AA: use #7e765d as the text (4.53:1)
  • AAA: use #5e5845 as the text (7.1:1)
  • AA: or shift the background to #262626 (4.63:1)
Aaon black
6.43:1passpassfail
  • AAA: use #9d957b as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978e72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#978e72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978e72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978e72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978e72-c4be9c-62afcb-2b2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md