Color

#978d87

#978d87
hex#978d87
rgbrgb(151, 141, 135)
hslhsl(23, 7%, 56%)
oklchoklch(0.65 0.015 53.2)
Closest name: Argent (#888888)Relative luminance 0.2738

Colors that go with #978d87

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978d87

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#879197

#978789 · #979587

#87978d · #8d8797

Split-complementary

Open in tool →

#879795 · #878997

#899787 · #879197 · #958797

Contrast

#978d87 as textRatioAAAA largeAAAFix
Aaon white
3.24:1failpassfail
  • AA: use #7e736d as the text (4.61:1)
  • AAA: use #5d5551 as the text (7.28:1)
  • AA: or shift the background to #262626 (4.67:1)
Aaon black
6.48:1passpassfail
  • AAA: use #9e958f as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978d87 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978d87 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978d87
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978d87 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978d87-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md