Color

#978d78

#978d78
hex#978d78
rgbrgb(151, 141, 120)
hslhsl(41, 13%, 53%)
oklchoklch(0.646 0.032 85.6)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2699

Colors that go with #978d78

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978d78

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#788197

#977d78 · #919778

#78978d · #8d7897

Split-complementary

Open in tool →

#789197 · #7d7897

#78977d · #788197 · #977891

Contrast

#978d78 as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #7c735f as the text (4.69:1)
  • AAA: use #5f5849 as the text (7.05:1)
  • AA: or shift the background to #262626 (4.61:1)
Aaon black
6.4:1passpassfail
  • AAA: use #a09783 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978d78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978d78 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978d78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978d78-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md