Color

#978c78

#978c78
hex#978c78
rgbrgb(151, 140, 120)
hslhsl(39, 13%, 53%)
oklchoklch(0.644 0.032 82.5)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2669

Colors that go with #978c78

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978c78

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#788297

#977c78 · #929778

#78978c · #8c7897

Split-complementary

Open in tool →

#789297 · #7c7897

#78977c · #788297 · #977892

Contrast

#978c78 as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #7f7562 as the text (4.54:1)
  • AAA: use #5f5749 as the text (7.13:1)
  • AA: or shift the background to #262626 (4.57:1)
Aaon black
6.34:1passpassfail
  • AAA: use #a09683 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978c78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978c78 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978c78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978c78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978c78-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md