Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Color
#978c72
#978c72
hex
#978c72rgb
rgb(151, 140, 114)hsl
hsl(42, 15%, 52%)oklch
oklch(0.643 0.039 87.8)Closest name: Aloe Tip (#8a9480)Relative luminance 0.2655
Colors that go with #978c72
Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #978c72: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cornflower Blue #6495ed
complementaryshippedCornflower Blue sits directly opposite #978c72 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blush Pink #e8b4b8
shipped5 real palettes, including Estate and Graphite Mono put Blush Pink beside #978c72, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #978c72 in 5 real palettes, including Kiln and Coffee Bar, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Darkroom and Coffee Bar put Champagne beside #978c72, as the surface under it.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #978c72 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #978c72: 4 real palettes, including Guinness's brand system and Dusk, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #978c72: 5 real palettes, including Studio Grey and Notion's brand system, as the accent.
Real palettes that use #978c72
Tints & shades
Harmonies
Contrast
| #978c72 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.33:1 | fail | pass | fail | |
Aaon black | 6.31:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978c72 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Sepia Mono
Open in tool →A single warm brown from espresso to oat — the sepia scale as a working palette, not a filter.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
#978c72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #978c72
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #978c72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/978c72-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md