Color

#978b7d

#978b7d
hex#978b7d
rgbrgb(151, 139, 125)
hslhsl(32, 11%, 54%)
oklchoklch(0.643 0.025 71.6)
Closest name: Aloe Tip (#8a9480)Relative luminance 0.2653

Colors that go with #978b7d

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978b7d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7d8997

#977e7d · #96977d

#7d978b · #8b7d97

Split-complementary

Open in tool →

#7d9697 · #7e7d97

#7d977e · #7d8997 · #977d96

Contrast

#978b7d as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #7f7466 as the text (4.57:1)
  • AAA: use #60574d as the text (7.08:1)
  • AA: or shift the background to #262626 (4.54:1)
Aaon black
6.31:1passpassfail
  • AAA: use #a09588 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978b7d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978b7d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978b7d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978b7d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978b7d-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md