Color

#978b72

#978b72
hex#978b72
rgbrgb(151, 139, 114)
hslhsl(41, 15%, 52%)
oklchoklch(0.641 0.039 85.4)
Closest name: Antique (#8b846d)Relative luminance 0.2626

Colors that go with #978b72

Charcoal, Cornflower Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #978b72

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#727e97

#977972 · #909772

#72978b · #8b7297

Split-complementary

Open in tool →

#729097 · #797297

#729779 · #727e97 · #977290

Contrast

#978b72 as textRatioAAAA largeAAAFix
Aaon white
3.36:1failpassfail
  • AA: use #7e745d as the text (4.62:1)
  • AAA: use #5e5645 as the text (7.26:1)
  • AA: or shift the background to #262626 (4.51:1)
Aaon black
6.25:1passpassfail
  • AAA: use #a0957e as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978b72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#978b72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #978b72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #978b72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/978b72-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md