Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Color
#978978
#978978
hex
#978978rgb
rgb(151, 137, 120)hsl
hsl(33, 13%, 53%)oklch
oklch(0.638 0.03 72.6)Closest name: Antique (#8b846d)Relative luminance 0.2583
Colors that go with #978978
Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #978978 without the hard edge of pure #000.
Blush Pink #e8b4b8
shippedBlush Pink is paired with #978978 in 6 real palettes, including Cartier's brand system and Estate, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Burlywood #deb887
shippedBurlywood is paired with #978978 in 4 real palettes, including Kiln and Coffee Bar, as the accent — a combination designers have actually shipped, not a computed rotation.
Champagne #f7e7ce
shippedChampagne is paired with #978978 in 6 real palettes, including Darkroom and Midnight Luxe, as the surface under it — a combination designers have actually shipped, not a computed rotation.
Dark Olive Green #556b2f
shippedDark Olive Green is paired with #978978 in 4 real palettes, including Clay & Linen and Oatmeal, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #978978 in 4 real palettes, including Dusk and Guinness's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Dodger Blue #1e90ff
shippedDodger Blue is paired with #978978 in 4 real palettes, including Studio Grey and Notion's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #978978 in 4 real palettes, including Noir Beauty and Ledger Dark, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #978978
Tints & shades
Harmonies
Contrast
| #978978 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.41:1 | fail | pass | fail | |
Aaon black | 6.17:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #978978 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Sepia Mono
Open in tool →A single warm brown from espresso to oat — the sepia scale as a working palette, not a filter.
Fonts for this mood
#978978 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #978978
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #978978 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/978978-c4b79c-62c4cb-2d2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md